A/B Testing or even personalizing your web store can be complex because it may require you to make complex changes to your site’s HTML, JavaScript or CSS. But with Google’s Optimize, it’s easy to build A/B tests or even personalize your website. Furthermore, Optimize allows you to set the audience parameters for your changes. You can target your changes to a specific geographic area and/or browser type, for example.

To learn more about how to use Optimize, check out our instructional video:

Here is documentation from Google that you may find helpful:

• Set up Optimize
• Create an A/B test
• Create a personalization

Note that you must have Google Analytics configured for your site before you can use Optimize.